This has been an amazing 30 days. We’ve made some great decisions, had fun and got stuff done.
1/ We conclude the last important pages for the website we’re ready to launch
2/ Business LinkedIn, Twitter and Facebook are all up and running
3/ Aim to Launch on Twitter on Day 31
4/ Aim to launch Facebook advertising on Day 35
5/ Day 40 we will reopen our booking system having completed all tasks to take this to the world
It’s 1pm on Sunday, there are 27 items on the task list, 12 are urgent and scheduled for completion today.
In the next week we will;
- Make a final decision on the booking system and telehealth system
- Create our Facebook marketing plan
- Hear from our potential seed funder and business incubator as to whether or not we have an interview. Generally there are 8550 applications, 500 get chosen to interview and 150 are chosen to join the incubator. If we are in this will accelerate taking this to the world. It will also move team members from part-time moving them to join Des working full-time on this.
Wow!, it’s been seriously exciting ramping this all up. We’re making fast decisions with a focus on sharing these treatments with the world.
Ultimately we’re the sum of our parts. The team is growing, connecting, encouraging, supporting and getting things done. Thank you so much to Ross, Lisa, Steven, Jess, Amy, Christine and Lance. This is a week of just continuing with the tasks. We are setting ambitious timelines and largely achieving them. The 7 days a week help 🙂
1/ Plan tasks to marketing launch
2/ Website continues to get sorted, more pages are added.
Our days are filled with a continually growing and shortening task lists. Primarily around website changes. The system feels like it’s going fast and the team is growing.
We’ve now moved to working 7 days, with tasks focused on results. What is it we need to do to take this to the world. Nothing else matters.
“Fail Fast” becomes ever present. This does not mean fai, this means identify what will fail as soon as possible and fix it. Identify a part of the business and imagine it through the process of scaling and quickly identify if it will continue to work. If not, recognise it will fail and make changes fast. We realise our current booking system is not going to work with growth in mind. We need a new booking system and telehealth system.
1/ The website work continues.
2/ Explore various Booking and Telehealth Systems and identify the new system.
3/ Plan to set up Business LinkedIn, Facebook and Twitter accounts
4/ Seed funder training through online video continues
Clinical Trials – In taking this to the world we have committed to running Clinical Trials globally. Why are we doing this? Well the results we get sound unbelievable. We’ve trained hundreds or professionals, they get the same results. A New Zealand Medical Doctor treated 8 patients with depression and 1 week later he reported 7 of them were no longer depressed, and 1 had trouble engaging in the process and the patient was still depressed. The process used was a short form we developed and trialled for GP’s. We think that we’re better off running the full process that takes 1 hour instead of 20 minutes. Sometimes it’s better just to do the job properly.
Clinical Trials Schedule for 2018
May 2018 – Depression, New Zealand
May 2018 – Anxiety, New Zealand
June 2018 – Depression, San Francisco, USA
June 2018 – Anxiety, San Francisco, USA
June 2018 – Dyslexia, San Francisco, USA
September 2018 – Depression, United Kingdom
September 2018 – Anxiety, United Kingdom
September 2018 – Dyslexia, United Kingdom
We currently have further enquiries from Spain, France, USA, Singapore and Japan. We will be scheduling those at the end of 2018, early 2019. Our intention is to run these globally through 2019 and in various other languages. Reach out to us if you would like to be involved in the Clinical Trials as a client or Professional.
In late 2012 early 2103 we’d started taking this to the world, we had the Depression treatment in Registered Medical Clinical Trial with the University of Auckland School of Medicine, when it all came to a massive pause for 5 years. A key founder (Des Shinnick) had a motor vehicle accident, concussion and ended up with TBI (Traumatic Brain Injury) being awake 6 hours a day and out of it. It was no longer possible to continue the trajectory we were on and the work was pulled back to being in clinic part time.
Des discovered that the mainstream treatment for TBI was not yielding results and set about treating his own TBI. He’s now developed a TBI Treatment Protocol that will now become another model of rapid treatment compared to existing options. The result is in the last 30 days he’s finally got back to being able to move this forward. Launch 2.0. And of course there is now a contingency plan to cover unforeseen events.
In going forward we’ve made some changes;
- A team has been developed to take this forward meaning that in future, taking this to the world will continue.
- The team covers the treatment models, web based services, software engineering, administration, finance and it’s growing. Des has stepped back to a Director role. Everyone involved is passionate about taking this to the world.
- We are committed to Clinical Trials, Professionals Training and expanding the use of these skills.
- Our goal is to scale rapidly and we’re blogging about this so you can see what our thinking is, what action we’re taking. Our aim is simple. Spread this as far as possible, as quickly as possibly, with a strong focus on meeting and exceeding customer expectations and training professionals to a high level of competency.
- Check out our Clinical Trial Plan.
We are doing everything possible to ensure Launch 2.0 shares these skills with the world.
We now have two plans depending on whether we get seed funded or not. We make a string of key decisions.
1/ Re-write the entire website.
2/ Remove our booking system and take on no further client work until Day 40 to focus on transitioning to taking this global.
3/ Reimagine delivery to market models.
4/ Continue with daily training from the seed funder.
5/ Plan to create a new website by Day 45
6/ Commit to Training Professionals in New Zealand, USA and United Kingdom before the end of 2018.
7/ Commit to Clinical Trials in 2018 for our treatments.
8/ Film videos and testimonials for the website and load them up.
We stumble onto a business Incubator that feels like a close fit. It provides seed funding and coaching, both of which will accelerate our plans.
Applications close in 8 days, on March 24th. With a lot of work and thinking about the business we successfully lodge an application an hour before the deadline. We’ve now reimagined the business. There has been a silver lining, it’s accelerated our thinking and opened up new levels of awareness. The application and free materials are immensely valuable to us.
We learn the idea of Pivot, MVP, Fail Fast, Refine, Scale, Over Deliver on Customer Experience. The seed funder has a rich resource of talks that we tap into to develop and grow our thinking. The timing is perfect.
We make the decision to accelerate as rapidly as possible, identifying a Plan A and B. The decision to apply, to divert resources, turns out to be invaluable and advances our progress beyond what we thought was possible 8 days earlier.
It’s time to share these rapid treatments for Depression, Anxiety and Dysleixa with the world. They’re already used in a small way around the world. Let’s build this. We have this sense that there is not enough time and we need to act quickly.
We’ve recently started working with an fMRI scanner as part of understanding how the Shinnick Depression Treatment is able to quickly move clients from being depressed to feeling much better and happier in a short period of time.
We understand how clients run internal neural programmes that allow them to maintain a state of depression. We then teach them how to come out of that state utilising the Shinnick Depression Treatments. The fMRI scans open up further insights into what’s happening in the brain.
Depression Patient due to undergo the fMRI Scan at the Centre for Advanced MRI, Auckland
View from the control room at the Centre for Advanced MRI, Auckland.
We’ve commenced Registered Clinical Trials of a short form of our Stage 1 Depression Treatment. The new process is designed for use by GP’s and has been developed in conjunction with the University of Auckland. Prior to the trials commencing one GP ran the process a dozen times with patients assessed as having at least moderate depression. Patients had been depressed for various periods of time up to 3 years. Two weeks later they were measured as having no depression and fully remitted in all cases. The Clinical Trial is to verify the effectiveness of this GP Stage 1 Depression Treatment. Our expectation is that the process works with a high success rate.
Together with the University of Auckland we’ve designed the process and protocol for the Clinical Trial. We’ll advise how this proceeds.
The Trials are being run at various Medical Practices in Wellington, Auckland and Northland as well as the University of Auckland Tamaki Campus.
If you know someone that may be interested in being a part of this Clinical Trial of a drug free depression treatment phone us to check that you meet the requirements and if so we’ll refer you through.
- Des Shinnick, at the Centre for Advanced MRI, Auckland.